It can be quite usual for webmasters and site designers to want to cram as much into the website as possible, but if it takes forever to load or causes browser hang ups, then the visitor is unlikely to stick around and will move onto your rival or a better alternative.
Below are some ideas to help make sure that your page loads quickly.
Compress Images – One of the biggest causes of slow loading times for website pages generally seems to be images that have not been compressed or optimised well enough before being uploaded to the internet. There are many ways to solve this, including using specialist software to compress and optimise or reducing the size of photos if you are taking them on a camera, or you can even choose to host them elsewhere and then link them back into your site via a gallery or embedding the images.
Split Text – If you have a page with lots of text, try splitting the text into a few pages. This benefits you in many ways, with the reduced loading time the most obvious one, but you are also then creating more pages for Google to index, which will only look good for your website.
Analyse Code – All websites run on code, whether you do this by hand, use a WordPress template or design it using a WYSIWYG editor. When coding, it can be quite hard to get things perfect, so it is important to look at all of your code and make sure there are no errors and that all of your content is correctly coded and shows no breaks or errors. Make sure there is no unnecessary code left in your pages if you have removed something and then not checked how it affected the coding etc.
Reduce Page Content – If your page is full of widgets, gadgets and lots on interactive media, you might want to look at reducing this. Quite a few websites seem overloaded with polls, videos, flash banners and all of the other types of wizardry that you can have on a website. This does impact when loading a webpage and if it is really slowing it down, you might want to either reduce the amount of content on the page, or at least remove most of it from your home page and spread things evenly throughout the website.
Improve Navigation – Sometimes the navigation on a website can cause issues when it comes to the page loading time. If you have a text or graphic heavy menu with lots of options, your browser will try to load all of them usually before loading the content, and a spider will also struggle with a heavy navigation menu. You can try to reduce your menu options or split them into better and more efficient categories, using sub categories and side menus to help reduce loading time.