Why do so many small SEO companies struggle with selling their services? Many reasons, as you will see below. SEO and Internet marketing services are, in the universal world of all type sales, on a scale of 1-10, 10 being really hard, and 1 being simple, about a 7. Here’s why.
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Do this for the next three or four sites on the Search Engine listing and you will start to see a pattern emerge…great isn’t it? Don’t you love it when the competition starts telling you how to improve your SERP ranking?
Many SEO companies will abide by the mantra “anything to make a sale”. Straight from Google’s help center, Google itself clearly states that nobody can guarantee a #1 search engine ranking. Ok, so what does an SEO company do exactly? We probably took the words right out of your mouth. What a company does is optimize your site for the best search engine ranking possible. And will continue to work to achieve the highest ranking possible. But since search engine’s algorithms are constantly changing and search engines, especially Google, do not divulge their information, an SEO company’s job is to optimize your website for best results. SEO companies do not control the search engines, therefore cannot guarantee a specific ranking.
Okay, so to counteract the mush and make magic, you’ve got to put a stake in the ground. Period. You’ve got to figure out for whom you’re designing your web site. This is called “Defining Your Target Audience,” and it is an essential part of good search engine optimization. Why? Because good seo services is all about putting the focus on your site visitors. In order to do so, you need to give them good, quality content, which in turn will attract good, quality, relevant sites to link to yours, therefore ushering in a new group of potential customers. And provide good content and attract quality links, you need to know who your customers are and what they want.
If you are hiring a company that specializes in technology only, you will be in trouble. The search engines are looking for content that provides value.
Now that there are so many companies that offer SEO services, you need to keep a careful eye out on the right company for you. If this is something you are able to achieve, you will be pleased with the results that they will bring to you. It does not matter whether you choose to hire a SEO company or a self-starting individual. As long as they are able to get the job done, you can be pleased with the quality of work they provide you. With that, you can be assured that you are getting the help you need for all your online marketing needs. Your business will highly blossom and reach the attention of the public. This is what you need to be successful with your business.